

In the case of Purclean, which is Tide’s supposed foray into ‘natural’, a general description of the ingredients is listed, but not the ingredients themselves. Yeah, right! Can you imagine standing in the supermarket aisle, checking the ingredients online for everything on your shopping list before deciding which brand to buy? Most labels just say something like, “ check our website or call for ingredients“. Worse yet (and this is annoyingly common with supermarket brands) you may not find any ingredients listed at all. But flip over the package to check the ingredients list and you may be surprised by the volume of chemicals you find. Their pretty labels with flowers, babies, and soft, natural colors can be deceiving. There are too many brands out there claiming to be healthy and natural when they are anything but. Then let’s talk about nature’s safer alternatives. First, let’s take a look at how labels can be deceiving, so you know what to avoid.

Since nature provides us with safe and natural laundry detergents, softeners, and whiteners that are both highly effective and inexpensive, those toxins seem entirely unnecessary. The scent can make your eyes water, your throat burn, or even make it difficult to catch a breath.
#Ewg baby laundry detergent skin
Most commercial laundry solutions – and even many so-called “natural” brands – contain sulfates, phosphates, ammonia, chlorine (in bleach), and a host of other unsavory ingredients that can cause your skin to itch or break into a rash. But for those who find themselves sensitive to chemicals, this single ingredient tends to be a huge trigger. (Sometimes listed as “parfum”.) They don’t tell you about the hundreds (sometimes thousands) of chemicals that make up that synthetic fragrance. And that is the only word most brands will list on the label… fragrance. One of the more offending ingredients in laundry detergents and fabric softeners is simply called “fragrance”.

Here’s what we learned.This article may contain affiliate links. And since someone had to do it (and absolutely not because the algorithm made us), we spent hours watching TikTokers use The Pink Stuff to scrub down every corner of their homes. We pulled together a testing panel of Wirecutter staffers, enthusiast cleaners, and the folks at the University of Massachusetts’s cleaning laboratory, the Toxics Use Reduction Institute.

We spoke with a handful of professionals, including the lead environmental scientist at Green Seal and the owner of a Wisconsin-based residential and commercial cleaning company. We dove into the deep end of #CleanTok to find out whether The Pink Stuff works as well as everyone claims.
#Ewg baby laundry detergent professional
With more than 250 million views on TikTok, The Pink Stuff has undoubtedly mesmerized casual and professional cleaners alike. And as TikTokers use it to scrub new life into everything from gnarly ovens and grease-stained saucepans to soap-scum-encrusted ceramic tiles and grimy grout, the mildly abrasive, non-toxic cleaner has gone viral for its purported versatility. The bubblegum-pink paste from the UK’s Star Brands dominates TikTok’s #CleanTok algorithm.
